If there is one particular sector that requires effective public relations then I believe it is politics. Politicians are supposedly the people that represent the views of their constituents and the country, therefore maintaining and establishing good relations with their publics should be of paramount importance. However, after briefly analysing each of the three main [...]
Archive for December, 2009
14 Dec
Exciting stories have news values
The modern day journalist is no longer the glamorous undercover detective which investigates and digs out information for its audience to read. Today, journalists are required to write a higher quantity of stories to fill the paper rather than take time to uncover detailed events. In the recent study completed by Cardiff University it found [...]
12 Dec
Out with the old, in with the new …well, not quite!
On-line social media platforms such as blogs, social networks, and other applications that support user-generated content seem to be affecting the role and operation of public relations within the modern day society. However, even though it offers organisations many possibilities, it also conjures up problems. Mike Hogan points out that there seems to be a [...]
7 Dec
(Dia)-logical PR
Trying to define the role of Public Relations and its practitioners seems to be a near impossible task. Kitchen has argued that it is a ‘management function’, whereas Wilcox argues that it is a ‘performance of an organisation’, and the 1978 World Assembly of Public Relations Associations stated that it was the ‘social science of [...]
